Our Story

The history of the brand reflects a steady evolution shaped by craftsmanship, innovation, and a deep connection to sport and culture. Its journey began in the early twentieth century when Ehrhardt Koch, a skilled craftsman and German immigrant, recognized an opportunity to improve both the quality and production methods of fashionable headwear. With financial support from his family, he established the company in 1920. In its first year, the business produced tens of thousands of Gatsby-style caps, laying the groundwork for a future built on precision and creative thinking.

During the 1930s, the company began to adapt to changing trends. As demand for traditional fashion caps declined and interest in professional baseball increased, a strategic shift took place. The introduction of baseball caps marked a turning point, and in 1934 the company produced its first professional cap for a major league team. This move signaled the beginning of a long-standing relationship with the sport and established a foundation for future growth.

The 1940s brought significant challenges as global events created shortages of essential materials. Despite these obstacles, the company demonstrated resilience by sourcing alternative fabrics and adapting its production methods. Resourcefulness became a defining characteristic during this period, allowing operations to continue even under difficult circumstances. By the 1950s, the business had strengthened its position within professional baseball, supplying caps to many teams. During this decade, an innovative fitted cap design was introduced, offering a more refined and modern appearance that would later become a defining product.

Expansion continued through the 1960s as new manufacturing facilities were established to support increasing demand. The company’s growing reputation led to stronger connections with professional baseball organizations, opening opportunities to work more closely with teams. In the 1970s, leadership transitioned to the next generation of the founding family, ensuring continuity while bringing fresh perspectives. This period reinforced the importance of family involvement and long-term vision.

By the 1980s, the company experienced consistent growth, extending its reach into collegiate and international sports while also beginning to appeal directly to fans. The 1990s marked another significant milestone, as the brand became the exclusive supplier of on-field caps for Major League Baseball. Around the same time, collaborations in fashion began to emerge, highlighting the brand’s ability to connect sports with broader cultural expression.

Entering the 2000s, the company embraced a global outlook. Expansion into international markets led to the establishment of offices across Europe, Asia, and Australia, strengthening its presence worldwide. Leadership changes during this period supported continued development, and the company reaffirmed its position as a leading name in headwear that extends beyond sports into fashion, music, and entertainment.

The following decade further solidified its influence. By forming official partnerships with major professional sports leagues in the United States, the brand achieved a unique position with exclusive rights across multiple major competitions. This achievement highlighted its longstanding dedication to quality and authenticity within the sports industry.

In the 2020s, the company reflects on more than a century of progress while maintaining a forward-looking perspective. Its commitment to craftsmanship, storytelling, and meaningful partnerships continues to guide its direction. Building on its iconic products, the brand aims to create new experiences and innovations that resonate with audiences around the world. The journey remains ongoing, shaped by a balance of heritage and a continuous drive to evolve within both sport and culture.